Maqio Toys
Maqio is an award winning online toy retail company based in Manchester, England. Part of what inspired the launch of Maqio was remembering the joy childhood toys brought and it fills them with pleasure knowing that their products might become a child’s new best friend and a lasting memory.
As their in-house Designer, I ensured brand visual consistency across their websites, social media, photography and marketing in addition to streamlining daily processes.
Original
The original Maqio Logo
2019 - Logo Re-Design
A complete re-design of the Maqio Logo as the company expanded from selling on e-commerce platforms like Amazon & Ebay to having their own website
Christmas Logo
With Christmas being the biggest season for toys, a separate logo was required to match the festive season.
2024 - Revamped Logo
Revamp of Maqio toys logo. Focusing the evolution and adaptability of the company. The word “toys” now integrated closer allows for future growth & expansion. “Toys” can effectively be swapped out for “home” or “collectibles”.
Creative Direction
Merchandising
Content & Print Design
Blog writing
Website buttons
Ensuring visual consistency across brand
Competitor research
Photography
Style Guides
Brands
Social Media Management
Social media content
Scheduling
Working in tandem with marketing
Designing for all campaigns
Social Media calendars
Email marketing, email designs & segmentation through various CRM Platforms
Affiliate marketing platforms
Marketing
A.I integration (Blogs, chatbots, emails)
Affiliate marketing management
SEO
Email marketing platforms integrations
Data driven web improvements
Market research
Customer re-targeting
Email Marketing/ Design/ Analysis
Email Campaign Structure Planning, Flow Automation, Segmentation & Analysis and Email Design
Website revamp and transition from 2019-2026
Overseeing and project managing website platform transitions from Magento to Shopify, Project managing website template transition and maintaining brand cohesion
