Maqio Toys

Maqio is an award winning online toy retail company based in Manchester, England. Part of what inspired the launch of Maqio was remembering the joy childhood toys brought and it fills them with pleasure knowing that their products might become a child’s new best friend and a lasting memory.

As their in-house Designer, I ensured brand visual consistency across their websites, social media, photography and marketing in addition to streamlining daily processes.

Redesigned Brand logo

A complete re-design of the Maqio Logo as the company expanded from selling on e-commerce platforms like Amazon & Ebay to having their own website

maqio toys.png — **Christmas Logo**

With Christmas being the biggest season for toys, a separate logo was required to match the festive season.

Creative Direction

Merchandising
Content & Print Design
Blog writing
Website buttons
Ensuring visual consistency across brand
Competitor research
Photography
Style Guides
Brands

Social Media Management

Social media content
Scheduling
Working in tandem with marketing
Designing for all campaigns
Social Media calendars
Email marketing, email designs & segmentation through various CRM Platforms
Affiliate marketing platforms

Web Improvements

A.I integration (Blogs, chatbots, emails)
Affiliate marketing management
SEO
Email marketing platforms integrations
Data driven web improvements
Market research
Customer re-targeting

Social Media

Updating and creating Social media calendars, collaborating and working on campaigns based on customer behavior, trends & celebrations depending on stock.

Email Marketing

Email structure design, segmentation, welcome series emails, automation and integration.

Product Photography

Photography provides customers with a clear image of what they will expect to receive. A high-quality image implies that your product is high quality; it creates a good first impression of your brand