Maqio Toys
Maqio is an award-winning online toy retailer based in Manchester, England. The company was founded on a passion for the joy that toys bring to childhood, with a mission to create products that become meaningful companions and lasting memories for children.
As the in-house Marketing Executive & Designer, I was responsible for maintaining brand consistency across all visual touchpoints, including the website, social media, photography, and marketing materials. I also played a key role in streamlining daily processes to improve efficiency and support the wider team.
Original
The original Maqio Logo
2019 - Logo Re-Design
A complete re-design of the Maqio Logo as the company expanded from selling on e-commerce platforms like Amazon & Ebay to having their own website
Christmas Logo
With Christmas being the biggest season for toys, a separate logo was required to match the festive season.
2024 - Revamped Logo
Revamp of Maqio toys logo. Focusing the evolution and adaptability of the company. The word “toys” now integrated closer allows for future growth & expansion. “Toys” can effectively be swapped out for “home” or “collectibles”.
Creative Direction
Merchandising
Content & Print Design
Blog writing
Ensuring visual consistency across brand
Competitor research
Photography
Style Guides
Social Media Management
Social media content
Scheduling
Working in tandem with marketing
Designing for all campaigns
Social Media calendars
Email marketing, email designs & segmentation through various CRM Platforms
Affiliate marketing platforms
Marketing
A.I integration (Blogs, chatbots, emails)
Affiliate marketing management
SEO
Email marketing platforms integrations
Data driven web improvements
Market research
Customer re-targeting
Email Marketing/ Design/ Analysis
Led end-to-end email marketing, from campaign planning and automation flows to audience segmentation, performance analysis, and visually engaging email design across platforms
Website revamp and transition from 2019-2026
Led the end-to-end migration from Magento to Shopify, managing website template and product collection transitions and maintaining cohesive brand identity across all digital touchpoints
Branded Toy Bundles
Working with a strong understanding of customer behaviour and seasonal demand, I developed bundles that not only enhanced the shopping experience but also drive engagement and increase average order value. Each bundle is carefully curated to feel cohesive, exciting, and giftable—designed to resonate with both children and parents while aligning with the brand’s identity and commercial goals. The bundle collection eventually became the most popular collection on the website which enabled us to move and clear stock quicker
